A cornerstone of Infor Inc.’s business strategy is micro-verticals, a focus on industry-specific software that can provide unique solutions for a baker versus a brewer. When the enterprise software provider bought enterprise resource planning rival Lawson six years ago, it forced one system integrator, Avaap Inc., to make a risky bet that Infor’s strategy would not destroy its fledgling business.
“When Infor acquired Lawson there was a huge amount of apprehension in the customer base,” said Dhiraj Shah, founder, president and chief executive officer of Avaap, whose business was centered around Lawson’s software. But when Infor Chief Executive Officer Charles Phillips explained the company’s micro-vertical approach, Shah was sold. “We bought into that vision. That belief has really catapulted both organizations,” he said.
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